Our Story

We've taken it back to the basics

When we say our products are made with 100% Australian natural, organic ingredients - we mean it! Our goal was to create rubs, herbs & spices with no MSG, no preservatives & no aditives that still packed a wicked smokey flavour, and after 10 years we have done just that.

Our ingredients have been locally sourced and hand picked from the local community in Loch, Victoria and every product is individually packed by hand.

We are dedicated to bring you the best and tastiest rubs, herbs and spices local Victoria has to offer.

Why we started

The Holy Smokes Queen herself aka. April has always been passionate about good food, smokey meats and BBQ's, but was challenged when her kids came along who had allergies to additives in foods. She knew she needed to find a better alternative to their beloved rubs, hers & spices and started to make her own... with the kids help of course! What started as a small business in the backyard of Loch, Victoria has grown into a family owned business bringing tasteful smokey flavours to every dish to every Australian family. The best part is it can be enjoyed by EVERYONE as it contains no harmful aditives!